In This Issue...
In a Down Economy, Leverage the Channel
and Succeed
Are you a MarketLink VAR yet?
Mailprotector Warns Against Two New Types
of Spam Email Threats that are Targeting Computer Users
New Activeworx 5.1 Adds More Functionality to its SIM and Logging Solutions
Increase Customer Sales and Target Up-Sell Opportunities with Odysii's Match N' Go Solution
Got Video? Online Video Meets E-Commerce Opportunities with Pause&Buy
SMB's Are Target Audience for Email Archiving Appliances
Join the MarketLink Field Sales Team
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New Clients:
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CrossTec Security provides sales and support to corporations, organizations, government agencies and educational institutions. CrossTec Security develops and distributes the award-winning Activeworx software management solutions for IT security. The Activeworx line includes Activeworx Log Center, Activeworx Security Center, and Activeworx Enterprise, a fully integrated combination security information and log management.
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Mailprotector, a division of VirtualConnect Technologies, Inc., is a leader in email security. Mailprotector delivers enterprise-quality email services to small and medium size organizations at affordable prices. Services include uninterrupted virus and vulnerability scanning, spam and phishing filtration, attack and email backup protection as well as data loss prevention (DLP) to more than 3,000 organizations on six continents.
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Odysii provides software solutions for marketing intelligence solutions that enable businesses to more effectively communicate with on-site customers by using targeted and dynamic messages that positively impact purchase decisions. In real time, Odysii captures business strategies and analyzes data from business systems to automatically trigger, create, and deliver relevant promotions to in-store screens – the right message, to the right person, at the right time.
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Soup Digital Innovations develops unique products and marketing solutions that leverage Screen Media. Pause & Buy, Soup's newest product, creates a new approach to online commerce, by creating new revenue and profit opportunities for any web site that hosts online video. Using Pause & Buy, consumers can easily pause a video to gather additional information and to make online purchases of products and services featured in the video.
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In a Down Economy, Leverage the Channel and Succeed
By Dan Dempsey, President/CEO and Founder of
MarketLink Services
 The VAR channel has always played a significant role in the launch and growth of high technology products and services. In boom times, the channel is the most expeditious way to ramp a sales campaign. A channel affords the opportunity to scale sales activities more efficiently and reach customers at an exponentially faster pace than direct selling efforts.
In a down economy, as we are experiencing today, the channel could be the only means of sales success. Reaching out to customers while severely controlling costs is a significant challenge and the cause of hundreds of recent failures in high-tech startups. Companies struggling to operate on extremely tight budgets have failed to embrace channel partners to capture market share.
The channel offers the ultimate variable cost model, requiring only a “piece of the action” when they succeed. And it is the least expensive way to follow up on leads and opportunities provided by your own marketing activities. Channel partners are ready, willing and able to drive sales opportunities on your behalf and respond to inbound leads and requests.
With current market conditions and a bleak near term forecast, it’s time to exploit the virtues of a trained, variable cost model and grab a larger share of a temporary shrinking market. Go with the channel and succeed.
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Are you a MarketLink VAR yet?
 The MarketLink VAR Program is for a limited number of resellers who desire to participate in rewarding, well-organized product launches in MarketLink’s core product categories including Networking, Security, Storage and Wireless technologies. This program is designed to accelerate the process of launching a VAR to the point of productivity, generating revenue for our clients. When you’re an MVP, you only sign one contract and are eligible to carry all the MarketLink Lines... Read Full Article
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Mailprotector Warns Against Two New Types of Spam Email Threats that are Targeting Computer Users
 Mailprotector recently issued safety recommendations to all email users based on a report from the United States Computer Emergency Readiness Team that two new types of email messages pose a threat to email users.
The first type of malicious email is a phishing scam that appears to be sent from the U.S. Internal Revenue Service... Read Full Article
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New Activeworx 5.1 Adds More Functionality to its SIM and Logging Solutions
 Activeworx Enhances its Solutions for Faster Performance and Ease of Use. CrossTec Corporation is releasing their 5.1 version update to its Activeworx family of log management and security information products this week. Activeworx 5.1 offers new functions to simplify the management of log data and aid IT professionals... Read Full Article
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Increase Customer Sales and Target Up-Sell Opportunities with Odysii's Match N' Go Solution
 Introducing Odysii's Match N' Go Restaurant Solution, a highly intuitive, value-driven marketing application that enables you to immediately increase sales at the most critical juncture in the buying process – the point of purchase. This is achieved by offering customers targeted up-sell offers that complement their orders. Match N' Go enables you to measure the effectiveness of specific promotions... Read Full Article
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Got Video? Online Video Meets E-Commerce Opportunities with Pause&Buy
 TRUTH: People want what they want, when they want it, and how they want it. Understanding this simple, but fundamental principle of human behavior should affect how we communicate and how we conduct business. As innovators, we have taken a fresh look at our industry. We have noticed that technology developments create ongoing streams of fabulous new capabilities... Read Full Article
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SMB's Are Target Audience for Email Archiving Appliances
 Statistics show a 91% growth in 2007 for Email archiving appliances in the small and midsize business (SMB) space. Organizations continue to seek a simple, inexpensive way to handle their retention requirements in-house.
Jatheon Technologies was recently named on the Gartner Report as one of the top email archiving solutions... Read Full Article
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Join the MarketLink Field Sales Team
Despite the downturn in the economy, MarketLink is experiencing rapid growth and is expanding their Field Sales Team. MarketLink is looking for experienced and motivated regional sales partners in key markets across the country to provide business-to-business sales.
If you are interested in an exciting opportunity to have your own exclusive region and represent cutting edge technology providers within your region, please contact us |
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