Avanton announces marketing and distribution alliance with MarketLink Services, targeting recruitment of SMB channel parters
MANHATTAN BEACH, CA, October 21, 2008 — Avanton, Inc. (www.avanton.com), an emerging presence in securing computer networks and corporate-critical data for small and mid-sized businesses, today announced a partnership with MarketLink Services to build out a nationwide distribution channel of authorized resellers for Avanton’s ReadyARM™ network security appliance. The partnership will focus on recruiting channel partners with a strong focus on small and mid-sized businesses (SMBs), Avanton’s primary market.
ReadyARM is a "plug and play" security appliance designed to help SMBs comply with a wide array of governmental regulations, including Sarbanes-Oxley, HIPAA and more. ReadyARM provides a full range of information security functions, including:
• Intrusion Detection monitoring – ReadyARM monitors network traffic and detects intrusion attempts, alerting appropriate personnel in real-time and providing detailed reports and event history for attack tracking. Alerts can be customized to reduce the number of “false positives.”
• Vulnerability assessment – progressive scanning levels look for known system, application, and service vulnerabilities, testing them for potential harmful impact.
• Network performance – a powerful bandwidth monitor and network analysis tool gives administrators the opportunity to see how network resources are being utilized, reducing their potential misuse (e.g., unauthorized web surfing, downloading music, worm traffic, etc.)
“We see MarketLink as a strategic enabler, helping us rapidly expand our network of qualified channel partners,” said Richard Knapp, Avanton’s president. “By doing so, more firms will become familiar with ReadyARM, and will have the opportunity to put it to use. Even small firms have discovered their need to protect their networks from unauthorized access; ReadyARM is a solution to their challenges, and for us, MarketLink is the way to ensure that our potential customers have access to it.”
MarketLink Services contracts with manufacturers like Avanton to provide the highest quality representation possible across all available channels and throughout the country by customizing sales, marketing and distribution plans for effective penetration into desired markets. In addition to Avanton, the company currently represents companies in the data storage, remote access and mesh networking segments.
“Avanton offers end-users and resellers alike a unique benefit. Companies need strong network protection that does not require them to spend a lot of money or time,” said Dan Dempsey, MarketLink’s CEO and President. Resellers need a trusted partner who will deliver solid value and support the products they sell. Working together, we and Avanton are committed to providing both groups with the tools they need to succeed.”
About Avanton
Avanton provides multi-function security products that eliminate the complexity gap for small– to medium–sized businesses (SMB) to secure and manage their networks and meet regulatory demands.
Our flagship product, the ReadyARM™ "Security Compliance Appliance™" , provides alerting, compliance reporting and security management. It can be set up and operating in less than two hours. ReadyARM does not require special training or certifications and is designed for the SMB market and priced significantly lower than competing solutions.For more information, please visit www.avanton.com.
About MarketLink Services
MarketLink Services has provided channel development, sales and marketing solutions for many start-ups, SME's and leading high-tech companies since 1997. Drawing on our vast experience and key relationships in the industry, MarketLink customizes sales, marketing and distribution plans for effective penetration into desired markets. We have built our success upon delivering measurable results for clients through targeted, strategic campaigns to achieve market dominance. The depth and breadth of experience in the MarketLink team enables us to deliver services that bridge the gap between manufacturer, reseller and consumer. For more information, please visit www.marketlinkservices.com.
